NueMedia, LLC launches CountertopIQ.com
Stoughton, Wisconsin – September 6, 2011: NueMedia, LLC is pleased to announce the launch of CountertopIQ.com, a digital information portal (DIP) that delivers vital product and process information to professionals involved in the countertop industry. Similar to its sister sites WoodIQ.com and FinishingIQ.com, CountertopIQ.com provides today’s professionals with a broad array of educational information that enable them to become more efficient and more profitable. This, NueMedia’s latest site, includes in depth data on; materials, fabrication, installation, design, best business practices, and tools and equipment applicable to the creation and installation of countertops.
Countertops are used in both residential and commercial construction. The countertop sector includes a broad array of materials, including marble, granite, solid surfaces, engineered stones, glass, concrete, metal, laminates, and wood. Each material and use has its unique issues and needs. CountertopIQ.com provides vital information for professionals that deal with these different materials and uses in a way that’s easy to find, understand, and apply.
“We’ve assembled the foremost experts in all areas of the countertop industry so that professionals can find the latest news on the issues that affect their businesses every day.” explains Kim Kaiser, Editor-In-Chief. “Whether it’s stone, solid surfaces, alternative surfaces, design, technology, or green issues, CountertopIQ.com contains the most relevant and real-time information and tips to help the pros become more efficient and profitable.”
The foundation of CountertopIQ.com is ProductIQ, the industry’s most comprehensive database for practitioners who need access to data about products, equipment, and materials. ProductIQ contains information on hundreds of distinct product categories, thousands of vendors and tens of thousands of actual products, all searchable by product, company, and category. Products and vendors that provide materials and fabrication equipment to the countertop industry are being added to this already extensive database. The collection of listings is expected to be completed by the end of 2011.
“We are pleased to add yet another member to our NueMedia family and expect this new site will become as valuable resource for countertop professionals as its sister sites WoodIQ.com has become to commercial woodworkers and FinishingIQ.com to professional finishers, “explains Ross Scovotti, President and CEO of NueMedia, LLC. “Expanding into countertops was a natural addition since it enables us to better serve our current users as well as develop relationships with professionals throughout the countertop communities. The need for product and company information is universal to any business. The driving force behind everything we do here at NueMedia, LLC is to create data based DIPs that enable buyers to quickly and easily identify and compare products from various suppliers while at the same time providing a virtual environment where suppliers can market and sell their products/services successfully.”
About NueMedia, LLC
NueMedia LLC creates and manages DIPS that eliminate the need for existing static trade magazines. Through the use of Web 3.0 technology, the NueMedia model replaces these traditional physical assets (marketplace) used to disseminate information vital for decision making in a particular industry or business segment with highly personalized, dynamic, digitally based environments (marketspace) that unites buyers and sellers whenever and wherever they choose. Working together with trade associations and conference organizers, NueMedia, LLC transforms cost centers into profit centers.