FinishingIQ.com Announces the Launch of FinishingRx
Stoughton, Wisconsin – January 31, 2011: NueMedia, LLC announced it has established a formal agreement with AWFI (American Wood Finishing Institute) to create and maintain an e-Help Desk that will provide finishers who are members of the FinishingIQ.com community immediate solutions to issues they have on a particular project. Under the terms of this agreement, NueMedia, LLC, through its FinishingIQ.com DIP (Digital Information Portal), will provide a real-time media (social media) page where finishers can post challenges they’re having with particular finishing projects. In turn, the staff at AWFI will provide suggested solutions.
According to Phil Stevenson, President of AWFI, “Our goal as a finishing troubleshooter is to carefully analyze a problem and offer solutions that work in a real-world shop environment.
We are looking forward to partnering with FinishingIQ.com. Through this new, innovative, and interactive forum, the Wood Finishing Community will be able to find solutions that address their finishing problems quickly and easily.”
Jay Schneider, Community Evangelist for FinishingIQ.com affirmed the challenges faced by businesses in the marketplace. “To be successful in today’s business environment, members of the Wood Finishing Community must remain current. Changes in coatings, technologies and substrate materials have become an almost daily challenge for the professional wood finisher. Now, with the addition of FinishingRx, we can fulfill those needs in real time. Along with productIQ, the industry’s only product-based Buyers Guide, we can now address the trade’s entire information needs. There can be no doubt that FinishingIQ.com is the only complete source for information in our industry.”
To participate in this program, individuals must register for their free membership on FinishingIQ.com and supply the AWFI team of experts with the information needed to solve their finishing issue. This list can be found in Phil Stevenson’s FinishingIQ.com blog.
Ross Scovotti, President and CEO of NueMedia, LLC views this latest venture as the completion of yet another chapter in the company’s eMedia strategy. “There are lots of companies out there who have the same mission as we do, ‘Through unique content, technology, and systems, NueMedia, LLC unites buyers and sellers in a 21st century business environment, delivering precise information to its community members and unparalleled response to suppliers when and where it is needed’ …easy to state but difficult to fulfill. Beginning tomorrow, FinishingIQ.com will have achieved this goal. This DIP is complete, at least for the short term.
It has the most relevant, timely content, and the most in-depth, up-to-date database of products and suppliers available. The addition of our real-time e-Help Desk application completes the mix. Folks in this business say it’s all about content. I can tell you it’s more than that; it’s about the right content presented in the right environment at the right time.”
About NueMedia, LLC
NueMedia, LLC provides Digital Information Portals, [DIPs] that eliminate the need for existing static trade magazines. Through the use of information technology, the NueMedia model replaces these traditional physical assets [marketplace] used to disseminate information vital for decision making in a particular industry or business segment with highly personalized, dynamic, digitally based environments [marketspace], that unite buyers with sellers whenever and wherever they choose.
About AWFI
AWFI is an organization dedicated to serving the wood and metal finishing marketplaces. The organization’s knowledge and experience serving these industries spans more than three decades. In addition to providing general consulting services, AWFI offers a broad array of educational and certification programs for individuals and companies who specialize in finishing at all levels.
To find out more about sponsorship/advertising opportunities on FinishingIQ.com contact Jay Schneider at jay@woodIQ.com or +1.262.682.0550.
For more information about the AWFI and how they can help your business become more successful contact Phil Stevenson at info@awfi.org or +1.609.319.9200.