NueMedia and IWF Forge Media Agreement
Former Wood Digest Execs to Publish IWF Pre-Show Planner & Show Daily
Stoughton, Wisconsin – April 5, 2010: NueMedia, LLC announced it has established a formal agreement with IWF (International Woodworking Machinery & Furniture Supply Fair) to create and distribute the official 2010 Pre-Show Planner and the Show Daily publications for the largest showcase of machinery, materials, supplies and services for the woodworking industry in the Americas. Using a blend of print and electronic media, NueMedia will produce and manage a multi-faceted communications platform for IWF to help exhibitors and attendees make the most of their trade show experience.
Established by former Wood Digest Magazine Publisher, Jay Schneider, and Sales Manager, Ross Scovotti, NueMedia leverages the power of both traditional print and new digital media to provide pinpoint business-to-business (B2B) communications. Blending the best of the electronic and print publishing worlds, NueMedia’s approach identifies and reaches the right prospects with the right message at the right time. “A project of this magnitude requires both trade publishing experience and advanced digital assets to help us inform and update show attendees about the thousands of new, innovative product solutions showcased at IWF 2010,” said Jay Schneider, Vice President of NueMedia, LLC. “Ross and I know the woodworking business. Everyone at the show needs timely news at their fingertips. NueMedia will provide IWF 2010 with consistency by creating traditional print publications today while exploring and exploiting new electronic communication opportunities for the future.”
This IWF/NueMedia relationship will provide exhibitors with valuable and unique opportunities to connect with IWF attendees before, during and after the show. The 2010 Pre-Show Planner and Show Daily provide exclusive advertising opportunities for IWF exhibitors. The Pre-Show Planner is the only printed publication reaching all pre-registered attendees prior to the show. The Show Daily, updated on site, reaches all attendees at the show on two different occasions with breaking news from the show floor. It is the only IWF-sanctioned publication with wide-scale, personalized distribution at the registration area, show hotels and throughout the trade show hall.
For more information contact:
Ross Scovotti at rscovotti@nuemediallc.net or +1.608.772.6338
Jay Schneider at jschneider@nuemediallc.com or +1.262.682.0550
About NueMedia, LLC
NueMedia, LLC creates and manages DIPs that eliminate the need for existing static trade magazine. Through the use of Web 3.0 technology, the NueMedia model replaces these traditional physical assets (marketplace) used to disseminate information vital for decision making in a particular industry or business segment with highly personalized, dynamic, digitally based environments (marketspace), that unite buyers with sellers whenever and wherever they choose. Working together with Trade Associations and/or Conference Organizers, NueMedia transforms cost centers into profit centers.
About IWF
International Woodworking Machinery & Furniture Supply Fair [IWF] is owned and sponsored by American Home Furnishings Alliance [AHFA], Wood Machinery Manufacturers of America [WMMA], and Woodworking Machinery Industry Association [WMIA]. For more information about the 2010 International Woodworking Machinery and Furniture Supply Fair-USA®, go online to www.iwfatlanta.com, email iwf@iwfatlanta.com or call 404-693-8333.