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Our Staff

President and CEO, Ross Scovotti has assembled a team of marketing professionals with experience in information analysis and delivery, business-to-business publishing, webinars, conferences and interactive media. Combined, their respective careers demonstrate more than a century of media success in a variety of industries including woodworking, telecommunications, direct marketing, biotechnology and a host of others.

NueMedia’s executive team draws from a deep well of marketing intelligence and has demonstrated leadership everywhere they’ve been. Their relationships with top professionals in relevant fields have been used to assemble a team of collaborators that has transformed the NueMedia concept into reality.

NueMedia unites the talents of...

Ross M Scovotti, President & CEO

Ross Scovotti’s career in trade publishing spans more than 3 decades. During that time he has held every position imaginable from Sales Trainee to Group Publisher, participating in a multitude of different industries.

As president of SMR Advertising, his first entrepreneurial venture, Ross successfully built and developed an independent sales, marketing and consulting company, focused on aiding trade publishers requiring assistance in any/all of these areas of expertise. SMR specialized on publications in the CallCenter, Direct Marketing, Telecommunication and Home Improvement industries. Ross sold SMR Advertising in 1989 to pursue an even greater business challenge.

Assuming the helm of his second company, TeleProfessional, Inc., Ross took a floundering trade magazine in the depths of bankruptcy and transformed it into a successful, multifaceted, multimillion dollar publishing concern, boasting a 28% profit margin. Ross and his partners sold TeleProfessional, Inc. in 1998.

Today, as the motivating force behind NueMedia, LLC, Ross, together with his staff, has harnessed the power of digital media to replace obsolete, trade magazines with DIPs (Digital Information Portals).

Kim Kaiser, Editor-in-Chief

Kim Kaiser is a graduate of Marquette University, who specializes in writing, editing, and website development and e-publishing.

As the Chief Content Officer for NueMedia, LLC’s Wood Group, Kim oversees the maintenance of the corporation's DIPs that serve the commercial woodworking, finishing and countertop industries. In addition to maintaining the content of the sites, Kim was integral in the development and design on NueMedia’s three DIPs and continues to invest a majority of her time on the R&D side of the NueMedia venture.

Kim's background includes five years at Cygnus Business Media as managing editor on Wood Digest Magazine and Finishing Magazine. She was also a contributing editor for Surface Fabrication Magazine. Kim has more than ten years of experience covering the secondary wood products industry with a focus on the emergence of green building practices.

Maureen Alley, Content Manager

Maureen Alley has seven years experience reporting on the housing industry. As community editor, Maureen managed the social media accounts and online editorial for; ForResidentialPros.com, Qualified Remodeler Magazine, Residential Design + Build Magazine, and Kitchen & Bath Design News. She has also held various editorial positions at Residential Design + Build and Website Magazine.

Maureen resides in Madison, Wisconsin where she is active in local social media groups. She was recently elected secretary of the Social Media Club, of Madison's board. Maureen holds a masters in journalism from Roosevelt University in Chicago, and a bachelors in English/writing from the University of Wisconsin - Stevens Point.